HPC’s approach to negotiation equips teams with an applied, strategic and commercially credible system for consistently achieving better outcomes in every negotiation — externally and internally.

Small shifts in negotiation capability
deliver outsized commercial returns

The demands have never been higher, with Commercial Directors facing margin pressure, complex stakeholder relationships and rising organisational expectations. Negotiation is no longer a tactical skill — it is a core expression of commercial judgement, where P&L impact is won or lost.

 

Across industries, negotiation performance varies widely — not due to lack of talent, but due to gaps in strategic clarity, preparation and core capability. HPC replaces this inconsistency with a unified commercial system grounded in strategy, consistent behaviours, stronger decision‑making and credibility across the negotiation process.

We support large commercial organisations where even small capability shifts have meaningful business impact. Our approach is practical, immersive and rooted in real‑world scenarios for teams with budget responsibility across sales, commercial, account management, procurement and cross‑functional strategic deals.

 

Negotiation capability delivers some of the highest ROI for organisations involved in complex deals — a point reinforced across academic research and industry analysis.

10% of any company’s revenue is lost every year based on poor negotiation skills.

Dr. Vicki Medvec, Kellogg School of Management

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A Next-Generation Negotiation System

The future negotiator isn’t better – the system around them is. We can help your team build their individual system through a solution that is forward‑looking, grounded in behavioural science and built for modern commercial reality.

Design Approach

Your programme will be designed by commercially experienced facilitators, who have real world knowledge of multiple level negotiations.

Future Focused

Our approach reflects the realities of negotiating in current and future commercial environments — hybrid, cross‑functional, AI‑enabled and high‑stakes.

Programme Structure

Delivery is typically based on:

  • 2 Day Core Workshop
  • 1 Day Consolidation Workshop
  • ½ Day Action Learning Set Session
  • Coaching & Consultancy as required

Effective Negotiation Strategies
for your Commercial Team

Skilled commercial negotiators secure better pricing, protect margin, and improve terms. This directly increases revenue without additional cost — one of the fastest paths to profit growth.

Because the tangible benefits of negotiation can be measured instantly, ROI is fast and transparent. Strengthening your team’s negotiation capability improves both profitability and long-term enterprise value through:

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Our Team

With deep commercial backgrounds and first hand involvement in complex, high‑stakes global negotiations, our team understands the realities of creating value under pressure. They have led multi‑million‑pound deals, navigated cross‑border regulatory landscapes, and managed diverse stakeholder groups across regions and cultures. This real‑world experience ensures that our solutions are grounded in the strategies, behaviours, and drivers that work in today’s competitive international markets.

John Seeberg

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Val Quinn

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Deirdre Foley

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David Storrs

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Measurable solutions that drive change and growth

Our designers and facilitators have led high‑value negotiations in demanding commercial environments and supported organisations where margin, risk and stakeholder trust are critical. As a result, the programme is grounded in what delivers results in practice — not theory.

Strengthening Negotiation Capability for a Corporate & Business Banking Division

Our partnership equipped relationship managers with advanced negotiation strategies that directly improved commercial outcomes. The programme delivered measurable lifts in margin, fee generation, and deal terms across key portfolios. The data-driven results gave senior leadership the confidence to scale the initiative—embedding a consistent, high-performance negotiation approach across the bank’s Corporate and Business Banking teams.

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Elevating Negotiation Excellence for a Global Telecommunications Leader

We designed and delivered a bespoke negotiation skills programme for Key Account Managers operating in highly competitive markets. The programme strengthened commercial capability across strategic accounts, resulting in more robust deal structures, improved value capture, and greater consistency in commercial outcomes. The measurable commercial impact on negotiation performance made a compelling case for expanding the programme across additional regions and teams.

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Enhancing Commercial Negotiation Capability for a National FMCG Distributor

We helped strengthen the negotiation capability of Account Managers operating across fast‑paced supplier and retail channels. The bespoke programme equipped teams with practical frameworks to secure improved margins, stronger trading terms, and greater value in supplier engagements. The uplift in commercial outcomes and consistency of approach supported wider organisational ambitions to build a more confident, commercially disciplined account management function.

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Competitive advantage comes from the skills your people build—fast. In today’s market, the organisations that master critical capabilities like negotiation don’t just perform better; they outpace everyone else.

John Seeberg, HPC

A Trusted Partner

For more than 40 years, HPC has delivered measurable behavioural change by developing people in ways that transform how they think, act, and lead. Our clients trust us to shift real behaviour, embed new habits, and elevate negotiation from a transactional moment to a sustained commercial capability that drives measurable business impact.

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Ready to discuss how HPC can add value to your Commercial Team?

Tell us more about your needs

A few quick questions to help us understand how we can best support you. Once you send them over, we’ll get back to you right away.

Negotiations

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If you’d like to speak to us directly, we will help you explore the best approach and provide immediate support.

Fiona Claridge's Headshot

Fiona Claridge

Client Director

fiona.claridge@wearehpc.cpm +44 (0) 28 9066 3080

We look forward to connecting with you

If you’re exploring how to strengthen negotiation capability across your organisation, Fiona would be happy to talk it through with you. She works closely with clients to understand commercial realities, priorities and pressure points, and to shape solutions that deliver measurable impact.

Whether your need is immediate and situation‑driven, or focused on building long‑term capability, Fiona will help you identify where stronger negotiation capability will make the biggest commercial difference.