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Dee Patel

Dee joins the HPC Executive Coaching panel with more than 15 years of commercial experience. Her expertise ranges from start-ups through to traditional FTSE-100 corporates and hyper-growth global organisations.

She provides executive coaching that facilitates leaders to think with clarity, make decisions, and take action to achieve results professionally and personally. The focus is on moving with velocity; fast and in the right direction.



Dee was formerly the Global Head of Product Strategy at HelloFresh, leading growth initiatives across 18 countries and 4 brands, working directly with the Co-Founder and C-suite.


She has a wealth of experience across physical and digital products, in tech and food companies including Sainsbury’s. Roles include strategy, commercial development, innovation and technical.


Her commercial experience and ability to help others achieve positive change adds strength to her executive coaching work, which she carries out across a wide range of sectors.


Recent Work

Dee works with individuals and teams to maximise potential across multiple roles and sectors through:


Stakeholder Engagement & Communication

Career Development & Transition

Senior Executive Development

Leadership Effectiveness

Women in Leadership

Mindset & Resilience

Behavioural Change

Founder Growth


MSci Physics and Astrophysics (Hons) – University of Birmingham

Diploma in Transformative Coaching (ICF PCC, AC and EMCC accredited) – Animas Centre for Coaching

Leadership, Management and Performance Coaching (AC accredited) – Circl

Mental Health First Aid and Advocacy in the Workplace (Certified) – NCFE

EMCC Member


My mission is to help ambitious humans transform into fulfilled beings who take charge of their own lives, inspire everyone around them, and unlock extraordinary potential. This results in success for the individual and the teams and organisations they lead.

We think differently

We push the boundaries for our clients by challenging mindsets and offering new ways of thinking. We’ll expand your thinking and offer a practical, pragmatic and honest approach to the design phase. We do this with one purpose in mind; to achieve measurable and lasting results.

Our Solutions

Enabling leaders to develop an authentic leadership style, which inspires and motivates.

Building individual manager self-confidence and an ability to manage a team.

High-impact programmes that accelerate graduate development and build long-term career paths.

Developing the next generation of leaders as they make the transition to a more senior role.

Shorter programmes designed to meet specific individual and team needs across organisations.

An experienced panel of accredited coaches who support the development of individual performance.

Enabling the true power of senior teams through to achieve collective performance and growth.

Our adaptive approach to tailoring and delivering any of our solutions in the virtual world.

Ready to discuss how a partnership with HPC can advance your business?